While Super Bowl commercials are often remembered as entertaining highlights, not every ad is a winner. Some fall flat, leaving viewers scratching their heads or, in some cases, feeling downright uncomfortable. Here, we take a look at five commercials that missed the mark during the NFL's biggest game.
1. GoDaddy - "Perfect Match" (2013)
In an attempt to stand out, GoDaddy's "Perfect Match" commercial took a wrong turn, leaving viewers uncomfortable. Rather than keeping audiences engaged, the ad featured two people making out with amplified sounds, prompting many to question the awkward content.
2. Outpost.com - "Gerbil Cannon" (1999)
Outpost.com's bid for a memorable Super Bowl commercial involved firing fake gerbils out of a cannon. Unfortunately, the result was far from memorable, with viewers left wondering about the questionable choice of content and asking, "Why gerbils?"
3. Apple - "Lemmings" (1985)
After a successful commercial the previous year, Apple's 1985 Super Bowl ad fell short of expectations. Titled "Lemmings," the dark commercial featured business workers whistling "Heigh-Ho" before falling off a cliff. The message was unclear, marking a departure from Apple's usually impactful advertising.
4. LifeMinders.com - "The Worst Commercial" (2000)
Admitting a commercial is the worst during the Super Bowl takes guts, and that's exactly what LifeMinders.com did. The 30-second ad opened with the declaration "This is the worst commercial on the Super Bowl" and continued with messages promoting the business, accompanied by an eerie piano soundtrack.
5. Miller Lite - "Evil Beaver" (1998)
At first glance, Miller Lite's commercial seemed amusing, featuring a man dressed as a beaver riding a dirt bike. However, the beaver's antics took a confusing turn as it destroyed a log cabin built by builders before casually sipping Miller Lite. The commercial left viewers wondering how it effectively promoted the popular beer brand.
In the world of Super Bowl commercials, not every idea hits the mark. These forgettable ads serve as a reminder that even during one of the biggest sporting events of the year, not every attempt to capture attention is a success.